Top 10 Word-of-Mouth Marketing Mistakes

As Word-of-Mouth Marketing is receiving more recognition, it is beginning to move beyond the Innovators into the Early Adopters portion of the bell-shaped Adoption Cycle. This is good news as it is a sign of less-innovative organizations recognizing the need to best understand and leverage the power of Word-of-Mouth.
However, based on our recent experience many of these Early Adopters lack the Innovation strategy, process and mindset of the Innovators and are approaching Word-of-Mouth from a purely marketing and tactical perspective. Essentially, they share a mindset of wanting to be told which marketing tactic will be the best at getting individuals to talk about them and running with it.
This is a dangerous approach for many reasons including: Word-of-Mouth is owned by your influencers and overt, half-baked attempts to manipulate it will result in Negative Word-of-Mouth. Word-of-Mouth is a process to be managed, ideally through an Innovation Framework to maximize it through 1. Investigating Needs, 2. Creating Ideas and 3. Evaluating Solutions before 4. Activating Plans.
As a result we are preparing a Management Brief entitled, "The Top 10 Word-of-Mouth Marketing Mistakes - and How to Avoid Them" to prevent organizations from messing up the method responsible for 20%-100% of their sales and customers. Please email us if you would like to be one of the first ones to receive it.

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