You can tell by my sporadic blogging that I've been busy. I have been working on a new offering called BIG IDEA GROWTH that is requiring nearly all of my free time.
BIG IDEA GROWTH will be the focus of my upcoming workshop, From Creativity to Innovation, at the (HCMA) Healthcare Communication and Marketing Association's Annual Conference. The Conference is called, Interacting in an Interactive World, and will be held in Dallas on June 4-6 this year. Marianne Mecke from ieIdeas and the Editor of CATALYST, the HCMA Newsletter, will be co-facilitating the workshop with me.
I will be unveiling new content from BIG IDEA GROWTH to stimulate thinking on innovation and how it applies to communication, conversation, marketing and word-of-mouth. I can reveal one big secret now. Many people will be surprised with how simple innovation can be when you know the path to BIG IDEA GROWTH.
The key is transformation. Communication and Marketing is undergoing a rapid, profound and permanent shift from uni-directional messaging to muti-directional conversations. This is the New Age of Connection, Conversation and Innovation powered by the Internet. I will be addressing how Communication and Marketing Professionals can make the transition to become Innovation Catalysts for their organizations and their influencers. If you are interested in understanding how, I look forward innovating with you. Here are some ideas. What do you think?
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