Force-Feed Marketing

The new Word-of-Mouth Marketing "experts" seem to completely overlook the powerful discovery of real honest-to-goodness real ORGANIC Word-of-Mouth obtained through Qualitative Ethnographic Market Research. Instead, they pontificate that marketers first need to "give them a topic that they are willing to talk about." Excuse me, but you really need to first hear the actual words people are saying about you to others - otherwise you're still guilty of practicing traditional Force-Feed Marketing.
This force-feeding Word-of-Mouth approach is typical of traditional marketers who have stumbled onto Word-of-Mouth Marketing and approach it the same way they approach their traditional ego-based marketing efforts. Without the re-thinking and training that Word-of-Mouth Marketing Innovation provideds, these force-feeders could ruin Word-of-Mouth Marketing for us all - similar to what has happened with e-mail marketing.