Linking Customer Feedback to Business Results

I am thankful and honored to be requested to speak at IIR's Linking Customer Feedback to Business Results Conference. This is the industry's elite event focused on linking customer satisfaction and feedback to customer results and profitability, and will be attended by nearly 200 D/VP/C level executives from entrepreneurial to Fortune 500 organizations. It is the only event unveiling the blueprint for researchers, marketers and customer strategists to translate data into action.

In my session, Word-of-Mouth Marketing Innovation:
Elevating Customer Feedback for Exponential Growth, I present Word-of-Mouth as the most powerful form of customer feedback and Word-of-Mouth Marketing Innovation as the top method to optimize customer feedback. I will be presenting detailed information behind our The Word-of-Mouth Marketing Innovation Idea Generation Case Study to show how we created 2,227 Word-of-Mouth Ideas responsible for generating $52 million in revenue.

The Linking Customer Feedback to Business Results Conference Conference runs from Monday, February 27th through Wednesday, March 1st, 2006 when I speak. See http://www.iirusa.com/customer/ for details. I look forward to seeing you there.

For any unfamiliar, the Institute of International Research www.iirusa.com is the world’s leading provider of business information. I strongly urge you to visit their Website and attend a conference that addresses your top business issues for powerful knowledge and results.